Best Time To Post On Instagram

Best Time To Post On Instagram To Get the Most Engagement

Are you wondering when the best time to post on Instagram to get the maximum likes and engagement is? Well, you are not the only one. It is a million-dollar question, and the answers are not as easy as pie. There is no hard and fast rule about when you should be posting on Instagram. It is all about your audience and their time zones.

Gone are the days when everything was in chronological order. Recently, Instagram has changed its algorithm, and no one knows why certain photos reach more audience than the others. Now, you need more effort to make your new posts show up in front of your audience.

Understanding your audience

Instagram audience’s age range from 18-28 years mostly, i.e., it has a younger audience. You can check your followers by setting your account as a business one. It will give you insights about your followers and some anonymous information about when they get online, their gender, age, their cities, etc. This way, you can make your content and posts according to your target audience, which will increase the visibility of your post. One thing that is shared among the audience of different brands is that they all check their phones either in the morning, in bed or during breakfast. This is one of the many tricks that can be used to target the maximum audience. 

Time Zones Matter

This is an important thing to keep in mind while posting your content. Different brands have different followers from different time zones. The key here is to find the right time when most of your audience gets online. You can find your perfect posting time by posting the same or similar content at different times and track the record of posts and see which ones engage the most audience. 


Timings of the post are a crucial factor. Posting when your audience’s active hours is a basic trick because your post will show on their feed and the engagement will increase. Recent content is prioritized. 

Interesting Content

Just like time zones, spellbinding, and well- written content is also essential. Knowing what your audience prefers or likes can make a huge difference. The more your audience takes an interest in your content, the more audience it will engage, and the more likes you will get. Instagram’s algorithm works this way. If more people react to your posts quickly, it will be considered as quality content, and in turn, Instagram will show the content to a larger audience. 


As we all are familiar with the phrase “consistency is the key to success” in any field of life. We cannot certainly ignore this here. Changing from posting several times a day to posting a few times a week will drop your audience to a great extent. You will not only lose followers, but the engagement of the audience will decrease because Instagram will not show your content to most of them.

Make Schedules

Schedule your posts. First, check when your competitors post their content and how many people they engage with. Try their timings, but it is not certain that their timings will work for you too. Try not to post when high ranking organizations are posting because your content will not reach most of the audience at that time. Schedule posts according to your audience’s routine i.e., their mornings, lunch breaks and bed timings, etc. when they are most likely to scroll their Instagram feed.

Brand’s timings

Different brands have different audiences, and so the timings of each brand differ from the other. Business to business brands post around the workday, and it works best for them, whereas business to consumer brands get more audience by posting on weekends or during break times. Hence, different brands and industries’ timings and engaging hours vary significantly. So if the time between 12 am – 4am works for a brand, it does not mean that it will work for yours. For instance, media brands do well from Thursday night to Friday mornings, while food brands work best on Friday at noon.

Weekdays vs Weekends

This trick does wonder. It has been observed that the weekdays engage more audience than the weekends. This is mainly because people get bored at work or study for a long time, so they want a distraction. They use social media in between breaks, during work, or on a hectic Monday morning, whereas on weekends, people rarely check their social media accounts. Saturdays have a low engagement rate, while Sundays are the worst. 

General best times to post on Instagram

According to research, some of the most common ideal posting timings:

  • Monday: 11 am to 5 pm
  • Tuesday: 5 am, 9 am to 6 pm.
  • Wednesday: 5 am, 11 am and 3 pm.
  • Thursday: 5 am, 11 am, 3pm to 4 pm
  • Friday: 5 am, 9 am to 4 pm
  • Saturday: 11 am
  • Sunday: 10 am to 2 pm

In general, posting between 11 am to 6 pm on weekends can engage a wider audience and make a big difference. Also, post your content early in the morning or late at night. 

Some General Tips and tricks

  • Use popular hashtags
  • Well-crafted captions
  • Post during weekend afternoons, at the end of a workday, during lunch breaks, off- work hours
  • Weekdays are better than weekends.
  • Thursdays have high engagement.
  • Sundays are the worst day to post.
  • Keep track of your posts and engagement rate. Change it from time to time for more effective results.
  • Test, track, and optimize. 
  • Post right before peak hours, and your content will be on the top.

Bottom line

Engaging a broad audience has become harder than ever due to Instagram’s ever-changing algorithm, but you can target your desired audience by following these tips and tricks. It will not only help you gain more followers, but your content will be considered of high quality, and Instagram will show it to different people. 

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