Whether you run a dedicated fashion Instagram page or simply post fashion-based content on your own personal Instagram account, keeping up-to-date on the current trends in fashion hashtags is invaluable to the success and growth of your account and its followers.
Regardless of the kind of account you run, hashtags are the number one way to expand the reach of your account and increase your followers.
The Function of Hashtags
On social media platforms like Instagram, hashtags fulfill multiple functions:
- Users can search for specific subjects/trends
- Users can follow hashtags
- You can categorize your content
All these features make your posts easier to organize and find. In the ever-growing crowd of Instagram users, you must do everything you can to stay on top and promote your personal brand.
For every influencer, fashion brand, and fashionista out there, we know that Instagram can be a fantastic platform for inspiration/exposure. Take it from us, fashion hashtags as a form of social media filtering are rapidly changing day by day, so keeping up with the trends is vital – which is why we have put together this guide.
Types of Hashtags
General hashtags are simple and generate a lot of traffic because they are very all-encompassing:
Challenges/Specific Hashtags refer to ongoing trends for regular use:
Instagram Hashtags mention Instagram in some way, for additional exposure:
Career Hashtags are related to your career within the fashion field for targeted exposure.
Product/Department Hashtagss are specific to one area of fashion for filtering posts:
How to Effectively Use Hashtags
Of course, there is a little more to it that just knowing which fashion hashtags to use. You must know exactly how to use them to gain the full benefits. We suggest you vary the hashtags you use so you reach broader audiences and increase the chances of new viewers. You should also try to use a mixture of general hashtags with more niche hashtags to reach a full spectrum of viewers.
Using the right fashion hashtags can elevate your posts and increase your followers. Remember: this is a constantly changing medium, so it’s important to keep up with the newest trends – and we are here to help.
To boost your audience reach on Instagram even further, we highly recommend using proper management techniques and tools, like our Instagram post scheduling tools. We also have tons of blog posts with advice and inspiration for making the most out of your Instagram account, no matter what you post.