Instagram Bio For Business

How To Create The Perfect Instagram Bio For Your Business

How to setup Instagram bio for business? It’s one of the most common asked question by businesses, and for a reason. After all, Instagram, with over 500 million daily active users, is one of the fastest-growing social networks. Gone are the days when Instagram was a platform used to upload daily stories; it is nowadays used as a promotional platform for businesses. Yes, it’s the best social media platform to engage with the audience on a visual level. 

Did you know?

More than 80% of Instagram accounts are following at least on business, so new businesses have an excellent opportunity to interact with this huge audience base.

Why Setting Up Perfect Instagram Bio For Business?

Before even signing up for an Instagram account, remember one thing your Instagram profile creates the first impression of the brand and so works as a backbone for your Instagram presence. It doesn’t matter how big or small business you have, the thing that matters the most is how you set up your profile, especially bio. Instagram bio is the center of attraction; everyone will have a glance at it first before anything.

These 150 characters help you introduce yourself and show visitors who you are, what do you do, and what your business will offer. So writing a stellar Instagram bio is a must. 

Always remember it’s the first point of interaction with your audience. An outstanding bio highlights your brand and forces your users to take action. So yes, it’s necessary to work on it. 

However, here are a few questions that you need to ask yourself. Don’t worry; we’ll share some best tips with you to create the perfect Instagram bio for business. 

  • Does your bio convey a clear message about who are you?
  • Does it perfectly showcase the best of your brand?

Today, we’ll share a couple of tricks that could help you. 

Millionaire Instagram Bio


Tips To Create Perfect Instagram Bio For Business

Here are some useful tips to craft a professional and influencing Instagram bio for business. 

Communicate Your Value

The first step is to let people know about what exactly you do and who you are. For that, you may need to add a clear and brief description of your business about your products and services you provide. You should use your bio to let the audience know what kind of value you can provide.

For instance, if you offer digital marketing services, then your profile should reflect it. You can add your website’s link and place it in your bio. So anyone who clicks through the link in your bio will have an idea of exactly what do you do, and that leads to more relevant traffic. 

Have Fun With Your Audience

Well, surely you don’t have a lot of room to talk about your business in just 150 characters. But still, you have the opportunity to reflect your value proposition in a single sentence. Just be a little crazy. Just don’t like a PRO, sometimes it’s ok to be a bit funny. Presenting personality in your Instagram bio is a perfect way to link with your audience. 

For instance, let’s have a look at Frozen Pizza producer Totinos. They act out a fictitious persona named Pete Zaroll. They have to use the term ‘pizza roll,’ which gives them a great way to connect with followers on a personal level. It’s good to add some humor to your marketing efforts and to make your audience laugh. 

Totinos Pizza

Remember, the success of Pete Zaroll dependent on how people connect with Totinos as a brand. Maybe it will not work for most companies, but you can still have fun with bio without creating an entirely humorous bio. You can work with profile pictures, write a bio in a personal tone, or tie into other marketing campaigns your business is currently running.

Include Hashtags

Hashtags are not an option but a necessity to reach the right audience. Adding hashtags to your bio is a perfect way to link to tagged content. You can even include branded hashtags to promote your business. Just like Destination BC utilizes the hashtag #exploreBC to gather user-generated photos from around province. 

Always remember bio hashtags are clickable, but they don’t appear in hashtag search results. But never add hashtags which are not related to your business, because each tag works as an opportunity for the potential follower to click away. 

Use Emojis

Do you know you can use emojis? Yes, you can add emojis to the Instagram bio. It helps you to add a visual element that otherwise won’t be allowed to use in plain text. Emojis can help you add emphasis to your description and show your business’ personality differently.

The biggest advantage of using emojis is to highlight specific information which you are trying to show to your audience. However, this will still not work for every business, so make sure you are taking your audience into account; otherwise, it will be of no use. 

You don’t need to add emojis in your Instagram bio if emojis are not adding value to your Instagram bio.

Use Space and Line Breaks

Not many people like to read the whole information. Instead, they just scan for bite-sized chunks of useful information. It’s essential to make the information quite informative, too, also make it easy to identify using line breaks. You can use spaces and line breaks to catch the customers’ attention easily.

Create A Strong Call To Action

What about the call to action? It’s important to include that too. Yes, you need to include a clear and compelling call to action. You need to give your visitors a clear direction. You need to understand what you want people to do after they first visit your Instagram profile. 

Maybe you want users to check your Facebook link to buy a book or your products. Maybe you want them to visit your website. You could try to direct them in a unique way. For instance, Victoria Emerson Design. They have a unique punching line, ‘come see what you love.’

Victoria Emerson Instagram Bio

Always make sure your call to action support your Instagram marketing goals, and bring into line with clickable link in your Instagram bio.


So now, you know how much it’s important is to create the perfect Instagram bio for business. Instagram is the best platform to promote business. We’ve mentioned various tips for you to craft the best business bio for your company perfectly. We hope this will help you create your business bio effectively. Moreover, don’t forget to share if you have something interesting for us. We’d love to hear from you.

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