With one billion active users and over 15 million business profiles, Instagram has become an integral marketing platform for brands worldwide.
As a busy entrepreneur or social media manager, it can be a challenge to find the time to post to Instagram regularly. Instagram no longer shows posts (photos and videos) in reverse-chronological order. Instead, it uses an algorithm that honors posts that get engagement.
Learning how to schedule Instagram posts is, without a doubt, one of the biggest time savers for social media managers and entrepreneurs today.
Consistency is the key to get your best marketing results and grow your business on Instagram. Scheduling your posts is a win-win situation – you will be able to boost your engagement and reach and save valuable time throughout the working day.
Here are five more reasons why scheduling Instagram posts is the best thing you can do right now:
1. Create a Visually Appealing Instagram Feed
When users come to your profile, you have a few seconds to attract their attention and convert them into followers or better – into paying customers.
This is just one of the reasons why it is essential to invest in the look and feel of your Instagram feed. The design of your profile can help you get more followers and increase your engagement.
By scheduling posts on Instagram, you can plan the design of your feed before you post. It will give you a better perspective on your marketing strategy. You will be able to see if you are posting too many promotional photos and products and not enough everyday shots.
2. Boost Engagement and Get More Views
Let’s face it – Instagram is a pretty competitive social media platform. With new accounts popping up every day, rising above the noise, capturing, and holding onto your followers’ attention is getting more difficult.
The best and most effective solution is to start scheduling Instagram posts for optimal times.
You need to post when your audience is scrolling on Instagram.
Finding out more about your audience – when are your followers online? When are they most active? When do they engage with your posts? This is really, really helpful.
The Instagram algorithm rewards posts with higher engagement. For example, if your posts get a lot of comments and likes, more people will see it in their feed while searching.
Go Into your Instagram Insights (we assume you have an Instagram Business Account), review the metrics from your audience to find the best time and then post at that time each day.
It is simple.
Once you know when your followers are engaging with your account, you can schedule your posts at that specific time.
3. Optimize Your Captions and Hashtags
Planning the look of your Instagram feed is time-consuming. Another time-consuming task is writing your captions.
Your audience wants to hear more about the personality of your brand, behind-the-scenes situations, and etc. When you are planning your posts, you need to give yourself extra time to write your captions.
When you schedule posts on Instagram, you can take the time to come up with compelling captions rather than when you are busy and occupied with more important responsibilities.
Social media managers who are already using tools to schedule Instagram posts usually pick a day to sit down to write captions for the entire week. This gives them enough time to come up with catchy captions and CTAs (call-to-action) that convert visitors into followers.
4. Manage Multiple Accounts at The Same Time
Owning more than one account on Instagram has become a popular trend.
Whether you have both a personal or account for business, have accounts as hobbies or are a social media manager for other businesses and brands, managing multiple accounts and posting regularly requires time and organization.
Using software to schedule posts on Instagram takes away the burden of multiple account management. You will have more time to focus on the creative part, such as content creation.
Here is how to perfect your Instagram pictures.
5. Improve Your Instagram ROI
In your Instagram Insights, you will find useful data about your account, followers, as well as, the performance of the posts and stories you’ve recently shared.
Taking advantage of that information and applying them to your social media marketing strategy can improve your Instagram ROI.
If you notice that you get more likes on posts with products, you can use that information and apply it to your strategy by scheduling more product-focused posts.
Don’t forget to track your engagement rate. It is one of the best ways to determine which type of content resonate the most with your followers.
Once you know what works best for your followers, you can integrate more of that content into your social media strategy.
Scheduling your posts on Instagram is the best way to save time while focusing on your business’s goals and objectives.
It is a win-win situation for businesses that use social media platforms like Instagram to generate leads and make more sales. By staying consistent with your posts, your followers will become accustomed to your unique content, and in return, you will be known as a stable and reliable brand.
When choosing the right tool for your business, it is crucial to consider the features that make the most sense for your needs. You need a tool that can keep your business profile up to date with great content.
You can now use Postsked to plan your feed, track your analytics, manage your photos, schedule posts on Instagram, and grow your profile.